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AquaX is the fastest growing personal watercraft championship in the world. Its rapid growth is owed to a simple, yet challenging race format that appeals to todays personal watercraft users.
This year the program will include the unveiling of a professional level race series and expansion of two further championships in the Great Lakes region of the USA and in Southeast Asia.
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We are thrilled with the evolution of our partnership with Powerboat P1. What began as a single event collaboration in Lake Toho, Kissimmee, has blossomed into a global activation, showcasing the strong bond and confidence we share with P1. Joining the Cowes-Torquay-Cowes Powerboat Race in Great Britain presents yet another exciting opportunity for us to spotlight Kissimmee and its family-friendly attractions. Given the UK's status as one of our top international visitor markets, expanding our partnership with P1 was an easy decision.
DT Minich
Experience Kissimmee, President/CEO
”
Agreement also sees the world-famous tourism destination sponsor Class 1 racing and the historic Cowes-Torquay-Cowes event in England from Aug 23rd -25th 2024.
Powerboat P1, the international marine motorsport promoter, has unveiled details of an agreement with Experience Kissimmee that sees Central Florida’s leading travel and tourism authority become a sponsor of the 2024 P1 Offshore National Championship, the UIM Class 1 World Championship, the P1 AquaX USA National Championship and presenting sponsor of this year’s Cowes-Torquay-Cowes Powerboat Race in Great Britain.
This new partnership renews P1’s relationship with the world-class tourism destination which began in 2016. Kissimmee is home to countless thrilling attractions and provides easy access to Florida’s world-famous theme parks and attractions, key components to making a perfect holiday destination for international travelers. The unique sponsorship package offers an outstanding platform to raise awareness of the destination both in the United States and Europe through the live audiences and P1’s national and international television coverage.
"We are thrilled with the evolution of our partnership with Powerboat P1,” said DT Minich, President/CEO of Experience Kissimmee. “What began as a single event collaboration in Lake Toho, Kissimmee, has blossomed into a global activation, showcasing the strong bond and confidence we share with P1. Joining the Cowes-Torquay-Cowes Powerboat Race in Great Britain presents yet another exciting opportunity for us to spotlight Kissimmee and its family-friendly attractions. Given the UK's status as one of our top international visitor markets, expanding our partnership with P1 was an easy decision."
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With our US headquarters being less than 40 miles from Kissimmee, we have enjoyed a close relationship over the last eight years. We know that Experience Kissimmee is always seeking new and innovative marketing opportunities to reach its key markets and spread the word about the destination, and our powerboat and jet ski race events deliver outstanding family entertainment and provide the perfect arena to promote Kissimmee as a favorite family holiday destination. We will support the extensive TV coverage our race series receive by event branding and a strategic program of press and social media activity.
Azam Rangoonwala
Powerboat P1 CEO
”
The P1 race season kicked off last weekend with the P1 AquaX season-opener at Daytona Beach on Florida’s Atlantic coast and it will head to the Space Coast next month for the opening offshore powerboat racing event at Cocoa Beach. The Experience Kissimmee sponsorship also includes the five-event Class 1 World Championship, the pinnacle of offshore racing where boats reach speeds of 160 mph, and the famous Cowes-Torquay-Cowes event on the south coast of England in late August where P1 acts as a commercial adviser. Dating back to 1961 and rich in history and tradition, the race covers a daunting 219-mile course and remains one of the most prestigious and challenging races in the world.
P1 CEO Azam Rangoonwala explained: “With our US headquarters being less than 40 miles from Kissimmee, we have enjoyed a close relationship over the last eight years. We know that Experience Kissimmee is always seeking new and innovative marketing opportunities to reach its key markets and spread the word about the destination, and our powerboat and jet ski race events deliver outstanding family entertainment and provide the perfect arena to promote Kissimmee as a favorite family holiday destination. We will support the extensive TV coverage our race series receive by event branding and a strategic program of press and social media activity.”
ExperienceKissimmee.com BritishPowerboatRacingClub.co.uk CowesTorquayCowes.co.uk
