AquaX is the fastest growing personal watercraft championship in the world. Its rapid growth is owed to a simple, yet challenging race format that appeals to todays personal watercraft users.
This year the program will include the unveiling of a professional level race series and expansion of two further championships in the Great Lakes region of the USA and in Southeast Asia.
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3 June 2019
Central Florida’s leading travel and tourism authority, Experience Kissimmee, has been confirmed as the presenting sponsor for the 2019 European series of the world’s fastest growing personal watercraft championship, P1 AquaX. The agreement will again include sponsorship of a team of riders across the season.
“Experience Kissimmee is constantly seeking unique and innovative marketing opportunities to reach its key markets and spread the word about our destination,” said DT Minich, President and CEO of Experience Kissimmee. “Kissimmee is home to countless thrilling attractions and provides easy access to Central Florida’s world-famous theme parks, key components to making a perfect holiday destination for international travellers.”
Entering its third year, the EuroTour will visit France, Belgium, Spain and the UK between now and October, attracting leading personal watercraft riders from across Western Europe and thousands of spectators. Lisa Barsby, Global Head of P1 AquaX and herself a former world champion rider, said: “We are excited to continue our relationship with Experience Kissimmee for another year and to be taking the sponsorship marketing to the next level with brand integration and collaboration on behalf of both organisations. The P1 AquaX EuroTour presented by Experience Kissimmee offers an outstanding platform to raise awareness of the destination throughout Europe both through the live audiences and television coverage. Our P1 race events deliver outstanding family entertainment and provide the perfect arena to promote Kissimmee as a favourite family holiday destination.”
“We’re thrilled for the opportunity to again sponsor such an exciting and innovative event as the P1 AquaX EuroTour as well as a talented team of racers” said John Poole, Executive Director of Kissimmee Sports Commission. “At Experience Kissimmee, we’re committed to supporting and bringing unique sporting events to our sunny destination and sharing the Central Florida story around the globe. Partnering with P1 AquaX gives us the chance to work with a fantastic, one-of-a-kind sporting brand while reaching our European audience.”
The Experience Kissimmee team of riders will consist of professional riders Joe Harvey and Harry Robinson together with amateur sprint rider Ryan Willows, Elliot Cable and Jack Wells. Managing the team is former P1 AquaX rider Steve Robinson, father of Harry, who comments: “We are very excited to be working closely with our team sponsor for a second year and privileged to have the solid foundation of their support for this year’s race series in Europe. Our team is young, talented and ambitious and we want success for Experience Kissimmee.” Also flying the flag for Experience Kissimmee as an independent rider will be four-time UK AquaX champion Phil Pope.
All the events in mainland Europe will feature in P1’s weekly shows on Motorsport Mundial, Max Power and Plant Speed which are broadcast in more than 720 million homes in around 50 countries on leading sports channels such as ESPN, Sky Sports, TEN Sports, Fox Sports and Star Sports. In addition, the European coverage will on occasions be included in P1 AquaX television shows in the United States. This international TV coverage will be supported by an extensive programme of press and social media activity.
The Experience Kissimmee Vacation Story:
Almost 50 years of vacation-making experience. More than 8,000,000 overnight visitors. And closer than a wave-of-a-wand away from world-famous theme parks and attractions, the headwaters of the Everglades, extraordinary natural wonders, and plates for every palate. We’re Experience Kissimmee, the official tourism authority for Osceola County, Florida. (That means we oversee sales and marketing for the destination.) We’re also the Vacation Home Capital of the World®, with more than 45,000 accommodation options, including luxury resorts, family-friendly hotels, and over 22,000 vacation homes.
Tap into the magic. Get inspired at www.ExperienceKissimmee.com.
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